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Alexa Chung, James Franco und die Mode

Neue Saison, neue Kampagnengesichter! Auch in der aktuellen Frühjahrs-/Sommersaison beiteiligen sich Jungstars an Kampagnenvideos einiger Modemarken, teilweise vor, teilweise hinter der Kamera.

Den Anfang macht Alexa Chung, die ja schon seit einiger Zeit als junge Modeikone gehandelt wird und nun für die Schuhmarke Superga schauspielert. Der strand von Miami, Sonne und ein Sound à la Beach Boys – Muss man zum Kampagnenvideo noch mehr sagen?

Interessanter Fakt: Alexa Chung übernahm ihr Styling für das Superga-Video selbst. Ziemlich ungewöhnlich aber durchaus gelungen.

James Franco ist derzeit sozusagen Hollywoods Everybody’s Darling. Auf seinem Lebenslauf lässt neben den Berufen Schauspieler und Schrifsteller nun auch Werbefilmer bzw. -fotograf vermerken. Für die Jeansmarke 7 For All Mankind inszenierte er ein Kampagnenvideo im Retro-Stil.

Zwar erfindet Herr Franco das Rad in Sachen Kampagnenvideos nicht neu, doch das Resultat lässt sich auf jeden Fall sehen!


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